This was an unusual branding project – to develop a logo, brand and website style for a site which allows people (or their relations or carers) to store memories about their life; particularly aimed at those with memory loss issues such as dementia sufferers.
We presented a number of logo concepts and through the usual development cycle quickly focused on the slightly more fun approach of the elephant (never forgets). The addition of the book motif completed the connection.
The website is in its first phase with further developments in progress.
We also designed some of the interface elements and icons within the website.

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